Hrithik Roshan is ready to set the big screen on fire with Fighter. Directed by Siddharth Anand, the film is carrying huge pre-release buzz and is one of the most anticipated Indian films right now. Now here’s a big update about its teaser.
According to sources reported by Pinkvilla, the marketing campaign will kick off with the release of the film’s teaser in the first week of December. The source said, “The campaign kicks off with a teaser launch in the first week of December. The post-production work and sound mixing is currently in progress and the idea is to take the audience on a ride like never before with the first asset of this action thriller. Both Sid and Hrithik are very particular on what’s their first communication and they have both zeroed in on an asset that could become the talk of the town.”
The source also disclosed, “The plan is to give the audience a sneak peek into the world of Fighter through its various content pieces that will be released timely running up to the release of the film. The highlight of the film campaign will be the Music album. Every song of Fighter has a different flavour – from dance numbers to romance, celebration, patriotism, and emotion – and Sid will be opening one card at a time. It has been strategized to align with the social calendar of December and January. In fact, the party season of December will kick off with Fighter.”
Alongside Hrithik Roshan, Fighter also features Deepika Padukone, Anil Kapoor, Karan Singh Grover and Akshay Oberoi. The film is produced by Siddharth Anand, Jyoti Deshpande, Ramon Chibb, Ajit Andhare and Anku Pande under the banner of Viacom18 Studios and Marflix Pictures.
Fighter is scheduled to release on 25 January 2024, coinciding with the Republic Day weekend.