Panorama Spotlight and Omjee Group have agreed to leverage their considerable combined strengths as producers and distributors of Bollywood and Punjabi films to further bolster the showcasing of the latter at international film festivals and exploit these at film markets the world over thereby opening additional revenue opportunities for independent films. Via the collaboration, Panorama Spotlight and Omjee Group will explore producing independent films and will also enable local scripts to avail the chance to be reviewed at international script labs/screen labs.
Apart from the above, the joint effort by Panorama Spotlight and Omjee Group endeavours to help independent filmmakers/local producers with film submissions, sales, film festival strategy along with representation at festivals. Additionally, independent filmmakers can look forward to availing international co-production offers, subsidies, film grants and guidance with PR (media relations), social media marketing at various film markets.
Commenting on this collaboration on behalf of Panorama Spotlight, Rajat Goswami says, “We observed that there is a huge scope for Punjabi films to participate in international film festivals and it will be our joint endeavour with Omjee Group to showcase more stories from Punjab in the international festival circuit. This will boost independent filmmakers with exposure and opportunities to win international acclaim with their rich content.”
Commenting on this partnership for Omjee Group, Munish Sahni says, “Omjee Group has been a forerunner in producing and distributing great Punjabi content and this initiative with Panorama Spotlight is a step forward to open new avenues for Punjabi cinema. We aim to take Punjabi content in never-explored-before markets globally.”
About Panorama Spotlight: Panorama Spotlight is a division under Panorama Studios. It was established with the idea of being a one-point resource base for Indian filmmakers, film festivals and everyone in the film entertainment value chain to discover each other and identify the best quality of the Indian cinema.
The focus of this new arm will be to provide niche and high-concept films for production, festivals, sales and syndication in the world market and also to represent the cinema of India globally.
About Omjee Group: Omjee Group is a leading Punjabi film production and distribution company. It has been part of remarkable Punjabi films in the capacity of Producer, Co-Producer and worldwide distributor. They have been awarded the prestigious National Award consecutively in 2018 and 2019 for the films Harjeeta and Rabb Da Radio 2, respectively.
The company believes in using the powerful medium of cinema to tell stories that manage to win both the hearts and the box office.