Co-producer Vinod Bhanushali says, “Music is the fourth pillar of strength at T-Series”

Bhushan Kumar’s T-Series has contributed some of the best film albums like the Aashiqui franchise, Dil Chahta Hai, Yeh Jawaani hai Deewani, Kabir Singh and non-film songs like Vaaste, Lahore, Baby Girl, Teri Aankhon Mein to the music industry for the past few generations. From bhajans, ghazals, classical songs to trendy Indie-pop melodies, they have made it a mission to keep on entertaining the audience. Being India’s giant music label, T-Series has paved a career for many talented singers and has encouraged the budding talents of today to achieve their dreams through hard work and determination.

Co-producer Vinod Bhanushali says, "Music is the fourth pillar of strength at T-Series"

It’s been 26 years that T-Series’ President film Marketing and co-producer, Vinod Bhanushali has been an integral part of the giant music label. Having worked closely with Gulshan Kumar as well as Bhushan Kumar, Bhanushali has dedicated the majority of his life towards the betterment of the company.

Talking about how music has always been T-Series’ fourth pillar of strength, he shared, “We at T-Series represent the audience who are passionate about music and like to embrace the ever-growing genres from different parts of the world. If I have learned anything by working with Shri Gulshan Kumarji and Bhushanji in the past 26 years, it’s that music is the fourth pillar of strength at T-Series. It has and will continue to bring people together. From cassette tapes, radio stations to all the music streaming platforms today, if we strike the right chords, music has the power to connect people from across the globe.”

He further added that his time with the music mogul, Gulshan Kumar, has helped him grow as a person and understand the nuances of the audience. He said, “I’ll forever be grateful to Gulshanji for becoming my mentor and teaching me everything that I have been doing for the past two decades. I will forever cherish his dedication towards the company and will make sure to pass on the importance of what we provide not only to the audience but also to the entire team at T-Series.”

Even though many of us have spent our time listening to the chartbusters delivered by T-Series, their struggles and dedication to deliver those songs get overlooked. It helps that masterminds like Vinod Bhanushali open up about their journey and share their experiences of creating gems that will continue to entertain us.


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