The countdown to the release of Dhurandhar, one of the most anticipated films of the year, is on, and the makers are leaving no stone unturned to keep the buzz alive. As the film gears up for its December 5 release, a fresh promotional strategy is taking shape, with a new version of the song “Jogi” aka “Na De Dil Pardesi Nu” is all set to hit digital platform.
According to a report by Bollywood Hungama, “The second asset, which features a new version of the song ‘Jogi’ (also known as ‘Na De Dil Pardesi Nu’), is set to release digitally on October 15. The objective is to reignite excitement, bring the film back into the spotlight, and firmly establish that it is indeed releasing on December 5. There had been speculation about potential delays, but the promo will put those rumours to rest by prominently displaying the release date. It will also generate fresh buzz by offering a slightly deeper glimpse into the film’s tone and visual style.”
Like the first look, this asset will not feature any dialogues. Instead, it will focus on Ranveer Singh’s rugged new avatar and will also offer glimpses of the ensemble cast — Sanjay Dutt, Akshaye Khanna, R. Madhavan, and Arjun Rampal. “The idea is to enhance the excitement and bring the film back into focus. The song promo will put the rumours to rest as it’ll prominently mention December 5 as the release date,” a source told Bollywood Hungama.
In a calculated marketing move, the new “Jogi” promo is also expected to be played in theatres during the Diwali week, especially with major releases such as Thamma and Ek Deewane Ki Deewaniyat.
Dhurandhar features Ranveer Singh in the lead role, supported by a stellar ensemble cast including Sanjay Dutt, Akshaye Khanna, R. Madhavan, and Arjun Rampal. The film is produced by Jio Studios in association with B62 Studios, and is directed by Aditya Dhar, best known for his National Award-winning directorial debut, Uri: The Surgical Strike (2019).
