After the emergence of COVID-19 in India, many sectors faced downfalls due to the complete cessation of public places. One such sector that was adversely affected was the film industry. As cinema halls were restricted from exhibiting the films, it reflected huge losses.
As we stepped into the year 2021, it gave a ray of hope to the industry as slowly but surely the cinema halls started opening up. Using the provided resources by the uplifted restrictions, act or Emraan Hashmi released his first film of 2021, Mumbai Saga in theatres. And following the same, he also pushed for Chehre’s theatrical release. He championed for the audience to experience the film on the big screen and it was also to make sure that he supports the exhibitors who have gone through tumultuous times.
Sharing his choice of pushing for theatrical releases, Emraan shares, “Cinema halls are the inseparable elements of a film experience and their revenue model directly depends on the makers. So, it is our responsibility to provide them a stand during this crisis, and hence I pushed my films to release in the theatres be it Mumbai Saga or Chehre.”
He further adds, “Currently, I am excited for Chehre’s release as it is my second film of this year and the passion with which we have worked with on this called for a silver screen experience. This is also my first film with Mr. Amitabh Bachchan so I wanted to do everything right. Our producer, Anand Panditji too assured us of a theatrical release with all safety measures in place and has kept his promise. We all fell in love with cinema because of the magic that it creates in the cinema halls. And that is why, for films that deserve the big screen should settle for nothing less. I am eager to see people come back to the theatres with the thrilling surprise we have in store for them with Chehre.”
Starring Amitabh Bachchan and Emraan Hashmi in the lead, ‘Chehre’ is produced by Anand Pandit Motion Pictures & Saraswati Entertainment Private Limited. Scheduled to release on 27th August 2021, the film is directed by Rumy Jafry and also stars Annu Kapoor, Krystle D’Souza, Dhritiman Chatterjee, Raghubir Yadav, Siddhanth Kapoor, and Rhea Chakraborty.