Tuesday Box Office Collection of Rock On 2
Rock On 2 has failed to deliver a fresh perspective. Most people have found it utterly tiresome, trying too hard to cash in on the success of Rock On. Is a poorly written script deterring people from coming to theatres? That can be argued later. The film starring Farhan Akhtar and Shraddha Kapoor has collected Rs. 7.01 crores during the weekend. Film collected Rs 2.02 crore on the first day and it didn’t quite witness growth following that. Trade analyst Taran Adarsh shared,” #RockOn2 is DISAPPOINTING… Fri 2.02 cr, Sat 2.41 cr, Sun 2.58 cr. Total: ₹ 7.01 cr. India biz.” Now Rock On 2 has entered in weekdays and expected to get lesser footfall in theaters than before asusual.
But on Monday there was a holiday on accounts of Gurpurab & Children’s Day, also banks & post offices were closed, so it recorded little better response and added the amount of 3 crores* to its account. On the next day i.e. Tuesday, all of them have witnessed slight more drops in their business and minted 1.85 crore*. With this, its 5 days total collection of Rock On 2 has become 11.94 crores* on domestic box office. As per the scenario, it won’t be able to get considerable response from Tuesday onwards
Even films that got mixed reviews but had a stellar cast have managed to rake in money at the box office in the past. Ae Dil Hai Mushkil and Shivaay are recent examples. Both films were written off by critics. But the cast, songs and most importantly brand worked for them. People rarely miss an opportunity to go out and enjoy a weekend. But this time they just couldn’t. Rock On 2 was not so lucky. On November 8, Prime Minister Narendra Modi announced the withdrawal of two currency notes. The announcement came just two days ahead of the release. Filmmakers didn’t postpone the release date.
Every single person is directly affected by demonetization of Rs 500 and Rs 1000 currency notes. The crisis has also shattered a lot of myths including a large section of the middle-class population is using plastic money. Marvel’s Doctor Strange also saw the severe downfall in collections and made only Rs 78 lakhs this Friday. The film did well last week. Other films including Ae Dil Hai Mushkil and Shivaay are also affected. ADHM managed to collect only Rs 70 lakhs this Friday.