Raees Pre-Release Business
Shah Rukh Khan, Nawazuddin Siddiqui & Mahira Khan starrer action crime thiller film Raees, is all set to releasing on 24th January 2017. Being the biggest release of the year so far, it has huge hype among audience. Fans of SRK are showing immense craze towards Raees and creating huge buzz of it on social media. From last couple of weeks, the hashtags related to it are continuously trending on Twitter.
Raees has a whopping budget of 70 crores, that includes 60 crores of production cost and 10 crores of print & advertisements. This is the first movie of Red Chillies Entertainment & Excel Entertainment in this year. As per the report, this time the makers have sold the satellite rights to Sony Entertainment Television for a huge amount. So they have already recovered the good percentage of their investment.
Also the pre-release buzz of Raees & advance booking stats are pointing towards the massive opening. If the content of Raees clicks to audience, then it can become the second movie of Shah Rukh Khan to enter in 300 crores club. As the movie is releasing with wide screen count of 2500 in India and 800 in overseas. So far everything goes in favor, but the reactions of audience as well as critics will decide its future on box office.
The film was scheduled to be released on Eid, 6 July 2016, but was postponed to avoid box office competition with Salman Khan’s Sultan. The film was then rescheduled to be released on 26 January 2017, India’s Republic Day, which conflicted with the Hrithik Roshan film Kaabil, but then both films were moved to 25 January 2017.
SYNOPSIS: Raees is set in the early 80’s and 90’s in Gujarat, India. It is a fictitious story of a man, Raees, who builds an entire empire from the scratch. It’s a story about his rise and his relationships, which help him become the single most powerful man in the state. Less of a gangster but more of an impresario, Raees gains popularity and trust through his sharp, entrepreneurial and ruthless business mind. His unfettered determination, guided by a heart of gold, earns him a cult following.
His character encapsulates a distinct and unique blend of personas, making him revered, loved and feared. Always thinking ahead of the curve and using revolutionary ideas of management which were unheard of during his time, but are now doctrines for students, Raees eliminates every opposition that comes his way. However, his downfall will be crossing paths with the no-nonsense police officer Majmudar, whose sole reason for existence is the elimination of crime. What ensues next is a tumultuous battle between the two, forming a key defining element of the film’s narrative.
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