1st Day Expected Box Office Collection of Phillauri
After being in the news right from the announcement stage itself, Anushka Sharma’s ‘Phillauri’ is now set for a decent opening at the Box Office. A small film which has been made on a controlled budget [21 crore, including marketing and distribution], the film has already recovered 12 crore through satellite and music. As a result, only 9 crore are needed to be recovered from the theatrical revenues and that should ideally be taken care of in its first week run itself.
The film would be seeing a fairly spread out release for itself, though its best numbers should come from up North and Mumbai. Primarily a film for the multiplexes, Phillauri would be targeting the gentry and class audience. After Udta Punjab, the film also marks the return of Diljit Dosanjh in the Bollywood arena. The actor has seen some good appreciation coming his way already and since in Phillauri he has a pivotal part to play, one looks forward to him pulling in audiences in good numbers, especially in Punjab.
As per the report, Phillauri reported an average advance booking in India and expected to receive around 30-40% of occupancy on the opening day, with which it can take the decent opening of 3.50-4.50 crores domestically. The business graph will rise over the weekend, if the movie gets positive response from viewers. With 2016’s Udta Punjab, Diljit has entered in Bollywood and impressed everyone with his sincere performance in the film. The actor has also won Filmfare Award of best debut for that.
As for the other release, Anaarkali of Arrah, the film may just about see some footfalls in Bihar, Jharkhand and UP region due to its local flavor. The film has Swara Bhaskar enacting the part of a stage performer and since the promo as well as songs have conveyed loud and clear that this is a rooted film aimed at the masses, one can expect it to gain some traction in the aforementioned regions.
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