Mohenjo Daro 7th Day Collection: 1st Week Box Office Response


Mohenjo Daro 7th Day Box Office Collection

Mohenjo Daro box office collections have come as a disappointment to the industry as well as Hrithik Roshan’s fans. The actor, who has been seen on screen after a gap of almost two years, had collaborated with Ashutosh Gowariker and they were expected to rekindle Jodhaa Akbar magic. However, Mohenjo Daro has failed to see that kind of growth. It opened to mixed reviews and failed to create any major buzz. Trade analyst Taran Adarsh had tweeted the Mohenjo Daro box office figures on Tuesday, “#MohenjoDaro Fri 8.87 cr, Sat 9.60 cr, Sun 12.07 cr, Mon 10.36 cr. Total: ₹ 40.90 cr. India biz.” On Tuesday, the film is estimated to have made Rs 3.5 crore, showing a drastic dip in its numbers.


However, this hasn’t happened, what with only 46.21 crore coming in six days. With just 2.96 crore more on Wednesday, the film is seeing very less footfalls (which is accounting to less than 25% occupancy in theaters). On the last day of week i.e. Thursday, Mohenjo Daro received more drop and added the amount of 4.24 crore to its account and made its one week domestic total as 51.18 crore. The historical drama was expected to be a game changer for Bollywood. In fact director Ashutosh Gowariker had given more than half a decade just for this one film to make it count as a dream outing.

The film was hyped well till the promo was unveiled and even though that didn’t work, it was expected that the grand vision of Ashutosh coupled with the star power of Hrithik Roshan would take it through. The Hrithik Roshan, Pooja Hegde film posted the sixth best opening weekend of 2016 but failed to come true on its big budget and trade expectations. Produced by Siddharth Roy Kapur and Sunita Gowariker for Disney’s UTV Motion Pictures and Ashutosh Gowariker Productions, the period drama had a budget of Rs 100 crore and also spent Rs 15 crore on promotion.

The film has already earned Rs 60 crore from the sale of satellite rights to Star TV and the music rights to T-Series. Currently though, it would do half the business as the lifetime would come to a half around the 65 crore mark. Now that would be ultra low for a film which has Hrithik Roshan in the lead. Considering the fact that his last release Bang Bang had done a business of 181 crore and Mohenjo Daro would be close to one third of that, one can well imagine the kind of disappointment it has turned out to be for all involved.

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