Mohenjo Daro Fourth Day Box Office Collection
Hrithik Roshan’s Mohenjo Daro saw some growth at the box office on Sunday after a disappointing first two days. A period drama with the Indus Valley civilisation as its backdrop, the film’s box-office collections on Friday and Saturday were far from impressive. Mohenjo Daro estimated box office collection on day two, Saturday, stood at Rs 9.6 crore while it earned Rs 8.8 crore on Friday. However, Sunday saw growth and the film earned Rs 12.07 crore at the BO. Trade analyst Taran Adarsh tweeted, “#MohenjoDaro witnessed growth on Sat and Sun, but needs solid numbers on Mon to leave a mark… Also needs to be consistent on weekdays…”
With its Saturday collection, Mohenjo Daro has earned Rs 30.54 crore in India biz. He had tweeted earlier, “#MohenjoDaro Fri ₹ 8.87 cr. India biz… Will need to show solid growth to leave a mark!” Directed by Gowariker, Mohenjo Daro shows Hrithik taking on a man (Kabir Bedi) bent on destroying one of the world’s oldest cities. The film is set during the Indus Valley civilisation and has been made at a massive cost of Rs 100 crore. Produced by Siddharth Roy Kapur and Sunita Gowariker for Disney’s UTV Motion Pictures and Ashutosh Gowariker Productions, the period drama also spent Rs 15 crore on promotion.
The film has already earned Rs 60 crore from the sale of satellite rights to Star TV and the music rights to T-Series. Comparing Mohenjo Daro to the other big release — Akshay Kumar’s Rustom — this weekend, Adarsh wrote, “#Rustom Fri 14.11 cr, Sat 16.43 cr. Total: ₹ 30.54 cr. India biz. SUPERB!” Backed by Disney, Mohenjo Daro is releasing on about 2300-2500 screen. Due to release with Rustom, the collection of Mohenjo Daro throughout the first weekend remained low and now on its first weekday too, Rustom dominated Mohenjo Daro.
Mohenjo Daro stayed reasonably stable on Monday as it collected 10.36 crore on Monday. The fact that it has seen some numbers of sorts on Saturday, Sunday and now Monday means the audiences as a whole haven’t given up yet on the film. Also, it isn’t as if these footfalls are due to advance booking as the Hrithik Roshan and Ashutosh Gowariker film is primarily running on current booking. That shows that the word of mouth is mixed, not out and out bad, and hence there is some recommendation at least that is going around the town for the historical drama.