Ki & Ka Total Screens & Budget
Arjun Kapoor and Kareena Kapoor starrer “Ki & Ka” is a film about a young married couple contradicting the gender roles placed upon women and men in Indian society. Directed by R. Balki, the movie is directed by Eros International and Hope productions. First of all, let me state that Ki & Ka is getting released in around 1600-1700 screens in domestic market and in about 500 screens in overseas markets. Hailed on a production budget of around Rs 25 cr (without music) and an additional marketing cost of Rs 10 cr. That means the film has to make at least Rs 35 cr to recover its budget from box office including overseas and domestic, satellite rights and theatrical rights.
And just to break even, it needs to earn at least Rs 70 cr at box office worldwide if we exclude sale of rights here. The Kareena Kapoor Khan and Arjun Kapoor starrer should take a decent opening on Friday with around 40%-50% occupancy and as is the case with films belonging to this genre, the footfalls in evening and night shows would be the key. Word of mouth should be the driving factor for the film and that would define the kind of moolah that comes in on Saturday.
That said, while Sunday shows from morning till late afternoon should do well for the film, there would be major impact felt in evening and night shows in case India reaches the finals of the T-20 tournament. Post that though, it would be all Ki And Ka in the weekdays in case of good feedback as there is no competition whatsoever. Kapoor And Sons is now in its last leg and there is no other Hindi release from the past which is in the running. If things work out well for this Eros film, sky is the limit and it could well go the way of Kapoor And Sons.
From the business economics perspective, the film is coming across as a safe affair. Reason being that on the costs perspective, this 30 crore film (including P&A) has already recovered 13 crore through satellite, while 50% of the overall investment has been taken care of through sales of ancillary rights. Rest of the amount should be comfortably recovered through theatrical revenue.