Force 2 First Day Box Office Collection
Force 2 and Tum Bin 2 have started on a poor note at the Indian box office on the first day. The collection of John Abraham’s film is bigger than that of Neha Sharma’s movie on opening day. The John Abraham and Sonakshi Sinha-starrer was released in over 1800 screens across the domestic market today and its screen count is bigger than that of Tum Bin 2. With poor advance booking, Force 2 opened to an average response in both single screens and multiplexes in the morning shows and its average occupancy ranged between 15 to 20 percent. Its business is partially affected by demonentisation.
The Abhinay Deo-directed action thriller has received positive talk from the audience and the word of mouth is expected to boost its collection in the afternoon and evening shows. As per early trends, Force 2 is likely to collect over Rs 5 crore at the Indian box office on the first day and it is likely to beat the opening day business record of its prequel, Force, which raked in Rs 6.05 crore in the domestic market. However, the last week’s release Rock On 2 was a victim of the demonetisation and trade analysts from B-Town were bit sceptical about its effect on these new releases.
But the early trends show that the effect of the demonetisation is less on Force 2 and Tum Bin 2, when compared to Rock On 2. Tamil action film Kaakha Kaakha was the precursor to Force (2011), but Force 2 is altogether original. In an effort to extend the brand and build it into a franchise, a shallow story has been laced together between ambitious action set pieces. Every moment of director Abhinay Deo’s movie is underlined by an over-enthusiastic background score. Against this percussive, string-heavy pulsating music, you have two smouldering, scowling, but reluctant partners united to track down a spy in the Indian Embassy.
The demonetization issue is less this week than last week as can be seen by the decent run of Dr. Strange in the last few days but this is only in multiplexes of metros and few other which are probably now only being affected 10-15% but the problem for Force 2 is that its an action mass film and business in smaller centres is still hit by 40-50% so for Force 2 the affect is as much as Rock On 2 had last week or maybe even more. Obviously if the metros and other big A centres can pick up then the film can do something at the box office. Force (2011) had opend to 4.50 crore nett and grossed 26 crore nett in its final run.
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