Dum Laga Ke Haisha 7th Seventh Day Collection – First Week Business Report

Dum Laga Ke Haisha Seventh Day Box Office Business

dum laga ke haishaAyushmann Khurrana starrer ‘Dum Laga Ke Haisha’ box office collections stay afloat, maintaining a steady pace compared to other news releases. The movie, which had done a decent business of Rs 6 crore in the opening weekend at the domestic market, has generated Rs 9.38 crore in the first six days. ‘Dum Laga Ke Haisha’, which garnered good reviews, collected Rs 1.11 crore form Monday, Rs 2.12 crore from Saturday and Rs 2.85 crore from Sunday, and a steady Rs 1.07 crore on Monday before picking up to Rs 1.11 crore on Tuesday and Rs 1.08 cr on Wednesday. The word of mouth has worked wonders for this Yash Raj Film venture as the film was released only in 769 screens across India. According to trade analyst Taran Adarsh said the film passed the crucial ‘Monday test’, recording more footfalls on Monday (35-40 per cent) when compared to Friday at most cinemas. In fact, ‘Dum Laga Le Haisha’ becomes one of the best Ayushmann film in box office collections terms. His last movies ‘Hawaizaada’ made only Rs 3.53 crore but ‘Bewakoofiyaan’, another YSF film released in 2014, had generated Rs 14.01 crore in lifetime collections.

Dum Laga Ke Haisha 7th Day Box Office Collection

Last year, Kanagana Ranaut’s “Queen” had performed extremely well at the box office and that too just based on word of mouth. And this year, Ayushmann’s “Dum Laga Ke Haisha” has performed because of the same reason. Dum Laga Ke Haisha continued to maintain its pace on its seventh day. The film collected Rs.1 crores on its first Thursday. It now stands with a total collection of Rs.10.40 crores at the domestic box office. The Ayushmann Khurrana starrer has been receiving a lot of praises for his performance. “Dum Laga Ke Haisha” has a decent screen count and since there is no other big release, this film is performing decently so far. It will not pick up much since the film was not promoted enough before its release. All eyes are now on the second week performance, though going by the excellent word of mouth amongst audience, it is pretty much expected that the footfalls would be stable on a higher side. With an open fortnight ahead till the arrival of “NH10″ (on 13th March), this Ayushmann Khurranna – Bhumi Pednekar film has the stage set to make merry..

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