First Day: Dishoom Receives Good Response
Varun Dhawan, John Abraham and Jacqueline Fernandez are coming up with a fun filled action film – Dishoom. The film has been in the news since a while now, however the buzz has fizzled out in the recent weeks as none of the songs or promotional bits are working. But looks like the film hasn’t been affected at all. The star cast’s popularity and the gripping story line will totally get the film a decent start at the box office. Dishoom had a good to decent start on day one with some pockets seeing a good opening while others were on the lower side.
Dishoom had real potential to open big considering the genre and Varun Dhawan coming off a career best ABCD 2 but with this masala genre and a young star a love story is a must and though there may be a love story in the film, the promos have not portrayed. The opening is better in mass centres due to the action but it could have been better even there, the metro multiplexes were generally pretty low. The film has been released on around 3000 screens so that should push it to a reasonable day one but it is going to be about the trajectory of growth at multiplexes on Saturday and they have a lot of scope to pick up if the content is there from this sort of start.
Basically they will have to pick up, a Baaghi pulls through on single screens and multiplexes of B and C centres because the film opened strong in these places and was less costly. Here the opening in mass is not as strong and the film is also more costly so those big multiplexes have to show growth. The opening is best in UP, Gujarat and Rajasthan with the film being hit by Kabali in the South which has dropped but still retaining the best single screens so its mainly multiplexes for Dishoom.
A plus for Dishoom is that both last week releases Kabali (Hindi) and Madaari are practically gone and Sultan is also down to 2-3 shows at most multiplexes. This does leave the field open for Dishoom but it will have to find appreciation. The other releases of the week like Love Ke Funday, Mission Tiger and Murder Madhuri have little hope at the box office. Anyhow, In India too, the movie has started the day with good occupancy. As predicted, both single as well as multi screens cinemas have contributed well in its business. On Friday Dishoom has witnessed overall 55% of occupancy nationwide and raked the business of 11.05 cr which is higher than expectations.