Box Office: First Wednesday Collection Akira
When the trailer for Akira was first released, it offered the tantalising idea that Bollywood was ready to give us a bonafide new action star — Sonakshi Sinha. Watching her punch her way through the trailer with panache, and with the knowledge that the next film she would star in, Force 2, would also have her take on some nifty stunt sequences, there was a tremendous amount of excitement over Sonakshi’s action avatar. However, Sonakshi’s ability to carry off the action scenes was not contested by anyone. In terms of box office collections, the film has had a somewhat middling fate so far — after the opening weekend earnings were tallied, Akira has garnered around Rs 20 crore.
On its opening day, Friday, 2 September, the film took in Rs 5.15 cr in collections, Rs 5.30 cr on Saturday and Rs 6.20 cr on Sunday. Trade expert Taran Adarsh pegged the collections by end of Sunday (for India alone) at Rs 16.65 crore. Akira’s overseas business is reported to be a little over Rs 5 crore, bringing its total opening weekend tally to an estimated Rs 21-22 crore. The film’s figures over its opening weekend have been compared to the previous week’s release, the Tiger Shroff superhero flick A Flying Jatt. While Akira has done better business overseas, in terms of the domestic collections, Flying Jatt was a few crores ahead.
Neerja, Jai Gangajaal, Sarbjit and Happy Bhag Jayegi have been films to have their female protagonists front and centre. (One might also count in Radhika Apte’s Phobia, though it wasn’t marketed as a ‘woman-centric’ film.) On Monday, it managed to collect decent amount of 3.40 crores due to the holiday of Ganesh Chaturthi. But on next day, it had witnessed abrupt fall in its response as well as business and minted the amount of 2.40 crores as its 5th day collection. On Wednesday, with almost similar response, the film has collected the amount of 2.07 crores. Till the end of its 6th day, total domestic collection of Akira is recorded as 24.52 crores.
The figure gains some context when you see that even Happy Bhag Jayegi — with Diana Penty, whose second Hindi film this is — managed to make a neat Rs 26.05 crore by the time it hit week three at the box office. Word of mouth buzz helped HBJ add to its fairly low-key Rs 10 crore first weekend take. (Radhika Apte’s Phobia had an opening weekend box office collection of Rs 1+ cr, with total earnings estimated at Rs 3+ cr.) When contrasted with these figures, Akira seems not to have done so badly for itself. Its production and promotion costs have been pegged at a total of Rs 30 crore, and it has already made up 2/3rds that.
Will it manage to break even before this Friday, 9 September, when the Katrina Kaif-Siddharth Malhotra starrer Baar Baar Dekho hits the screens?