Mohenjo Daro 13th Day Collection: 2nd Wednesday Business Report

Mohenjo Daro 13 Days Box Office Collection

Hrithik Roshan, Pooja Hegde’s Mohenjo Daro has made it to the Rs 100-crore club in worldwide box office collection and that should have been reason enough to cheer. In Bollywood, entering the Rs 100-crore club is the touchstone by which all successful movies are judged. Alas, for this Ashutosh Gowariker directorial set in the Indus Valley civilisation, Rs 100 crore is not enough. The film has been made at a budget of Rs 100 crore with Rs 15 crore spent on promotions. The fact that it clashed with Akshay Kumar’s Rustom — a film which has gone on to make over Rs 110 crore at the domestic box office — also had an impact on expectations from Mohenjo Daro.

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Mohenjo Daro released on August 12 has grossed Rs 76.5 crore. The net earnings of the film, according to trade analyst Taran Adarsh, stand over Rs 55 crore. The film did well abroad and minted Rs 26.32 crore, read a statement issued on behalf of the makers. The film brings an epic adventure-romance story on the silver screen. It is set in the city of Mohenjo Daro in the era of the Indus Valley civilisation which dates back to 2,600 BC. Mohenjo Daro is Hrithik’s second collaboration with Gowariker after the 2008 film Jodhaa Akbar.

Neither the trade nor the team of Hrithik and Ashutosh appeared happy with Mohenjo Daro collections. Taran Adarsh had earlier tweeted, “#MohenjoDaro crashes in Weekend 2… [Week 2] Fri 1.05 cr, Sat 1.28 cr, Sun 1.55 cr. Weekend 2: ₹ 3.88 cr. Total: ₹ 55.06 cr. India biz.”  After 10 days, total collection of Mohenjo Daro was recorded as 55.06 crores across India and 26.20 crores from overseas market. Now once again, Hrithik starrer is running in weekdays and getting least occupancy. On its second Monday, it faced almost 40% of drop than last Friday and minted 0.60 crore*.

On the next day i.e. Tuesday, it recorded slight more drop and estimated to add the amount of 0.50 crore* to its account. With this total 12 days collection of Mohenjo Daro will become 56.16 crores* on domestic box office. This week is likely to be the end of its journey on box office, because from next Friday Tiger Shroff’s A Flying Jatt is releasing. The biggest trouble with Mohenjo Daro is that it failed to recover even half of its cost from domestic collections. Compare it to Rustom that was made at a cost of Rs 50 crore and has earned more than double from India BO.

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