Airlift 7th Day Collection: 1st Week Business Report

Airlift First Week Total Collection

Airlift continued to have a decent collection over its first Wednesday. The Akshay Kumar starrer kick started strong and enjoyed good collections for the extended weekend. Even on the week days, the action thriller has managed to remain steady. On its sixth day, the film collected 7.50 crores, and now stands with a total collection of 71+ crores at the domestic box office. The film is riding high on a positive word of mouth. As director Raja Krishna Menon is known for his niche films and thus his work has a huge fan following. With the release of two films this week, Airlift may have a reduced screen count, but it seems the film’s performance may remain substantially unaffected since the new releases are not big star films.

Film’s script and presence of a well established star cast is being said as the main reason for Airlift success to become a very impressive movie. However the film is gaining decent box office collections till now but everyone seems to compare it with other biggies; may by therefore it seems to lag behind the screens a bit off. Anyhow whole week has resulted far awesome all over the screens in India as well as overseas.

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As per early estimation the movie has shown further drop on its weekdays due to busy schedules and working time. As per audience craze for this film, this movie has been rocking and giving tough competition to the previous hits on box office as well as co release Kyaa Kool Hain Hum 3. Film finally cleared that the movie may cross over the more figures in coming weeks. Airlift is to cross 100 Crores mark as a present target but is not estimated now to gross comparatively higher box office collections than blockbusters like Bajirao Mastani & Dilwale etc. total one week collection of film is 80+ Crores* including its 7th day collection of 5.50 Crores* in India.

Earning expectations automatically increases as screening on such no. of theaters is not small in fact it is large. Moreover, overseas Collection of Airlift for 1st week is also decent enough. Film in first weekend earned high then dropped bit in weekdays ending its 1st week excellently. We can hope it to cope up with this alternate suffering of weekdays and manage to rise up again with better performance on box office in this coming weekend.

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